Contemporary Issues In Luxury Brand Management

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Contemporary Issues In Luxury Brand ManagementISBN13:9780367859305ISBN10:0367859300Author:Studente, Sylvie (Editor), Cattaneo, Eleonora (Editor)Description:This Book Provides A Comprehensive Overview Of The Key Themes Surrounding Luxury Brand Management And The Core Issues Faced By Luxury Firms Today The Luxury Industry Has Undergone A Series Of Dynamic Changes In The Past Twenty Years Economic Trends, Digital Transformation And Changing Consumer Habits Are Creating A New Competitive Landscape Where Traditional Strategies Will Not Necessarily Provide Continued Growth And Profitability Approaching Luxury From A Realistic Brand Management Perspective, This Book Works Step-By-Step Through A Typical Luxury Course Structure, Covering Sustainability, Heritage, Emerging Brands, Digital Marketing And Analytics, Curation, Intellectual Property, And Start-Ups Each Chapter Is Illustrated By A Relevant International Case Study And Further Examples, As Well As Reflective Questions To Help Gain Insight From Contemporary Practice With Additional Powerpoint Slides And A Test Bank Of Questions Available Online, This Comprehensive Textbook Should Be Core Reading For Postgraduate Students Studying Luxury Brand Management Or Luxury Strategy Binding:Paperback, PaperbackPublisher:RoutledgePublication Date:2023-02-21Weight:0 lbsDimensions:Number of Pages:168Language:English

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Location: USA

End Time: 2024-12-03T18:13:49.000Z

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