Description: Data analytics underpin our modern data-driven economy. This textbook explains the relevance of data analytics at the firm and industry levels, tracing the evolution and key components of the field, and showing how data analytics insights can be leveraged for business results. The first section of the text covers key topics such as data analytics tools, data mining, business intelligence, customer relationship management, and cybersecurity. The chapters then take an industry focus, exploring how data analytics can be used in particular settings to strengthen business decision-making. A range of sectors are examined, including financial services, accounting, marketing, sport, health care, retail, transport, and education. With industry case studies, clear definitions of terminology, and no background knowledge required, this text supports students in gaining a solid understanding of data analytics and its practical applications. PowerPoint slides, a test bank of questions, and an instructor’s manual are also provided as online supplements. This will be a valuable text for undergraduate level courses in data analytics, data mining, business intelligence, and related areas.
Price: 64.64 USD
Location: Gloucester
End Time: 2024-12-04T17:59:08.000Z
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 60 Days
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EAN: 9780367654191
UPC: 9780367654191
ISBN: 9780367654191
MPN: N/A
Item Height: 1.6 cm
Item Length: 23.4 cm
Item Weight: 0.38 kg
Item Width: 15.6 cm
Publisher: Routledge
Book Title: Data Analytics for Business
Publication Year: 2022
Topic: Commerce
Number of Pages: 276 Pages
Language: English
Illustrator: Yes
Genre: Business & Economics
Author: Fenio Annasingh, Joseph Bon Sesay
Format: Trade Paperback
