Description: Essentials of Marketing, Hardcover by Waite, Kathryn; Perez-Vega, Rodrigo, ISBN 1911396005, ISBN-13 9781911396000, Like New Used, Free shipping in the US This user-friendly text book provides an engaging introduction to marketing to help you understand of the impact of channels on marketing operations. It introduces the essential terms, and practices of marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.
Price: 118.3 USD
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Book Title: Essentials of Digital Marketing
Number of Pages: 244 Pages
Language: English
Publication Name: Essentials of Digital Marketing
Publisher: Goodfellow Publishers, The Limited
Publication Year: 2018
Subject: Marketing / General, E-Commerce / Internet Marketing
Type: Textbook
Subject Area: Business & Economics
Item Length: 9.7 in
Author: Rodrigo Perez Vega, Kathryn Waite
Item Width: 7.4 in
Series: Global Management Ser.
Format: Hardcover
