Description: Further DetailsTitle: Fundamentals of Mobile MarketingCondition: NewSubtitle: Theories and practicesEAN: 9781433115615ISBN: 9781433115615Publisher: Peter Lang Publishing IncFormat: PaperbackRelease Date: 06/27/2012Description: The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. Yet despite an increasing number of research publications and books focused on general business issues, many key concepts have seldom been explicated thoroughly. This book offers the first comprehensive coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of «why» so that theories can be advanced. Questions relating to a theoretical framework of mobile marketing, factors influencing the adoption of mobile marketing, and other applications and cases of mobile marketing are provided alongside historical background. This is a student-friendly text with up-to-date examples and issues presented throughout. Bibliographic references as well as a comprehensive glossary are provided at the end of the book.Language: EnglishCountry/Region of Manufacture: USItem Height: 225mmItem Length: 150mmItem Weight: 300gAuthor: Shintaro OkazakiGenre: Business & FinanceTopic: Computing & Internet, Language & ReferenceRelease Year: 2012 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Fundamentals of Mobile Marketing
Title: Fundamentals of Mobile Marketing
Subtitle: Theories and practices
EAN: 9781433115615
ISBN: 9781433115615
Release Date: 06/27/2012
Release Year: 2012
Country/Region of Manufacture: US
Item Height: 225mm
Genre: Business & Finance
Topic: Language & Reference
Number of Pages: 185 Pages
Language: English
Publication Name: Fundamentals of Mobile Marketing : Theories and Practices
Publisher: Lang A&G International Academic Publishers, Peter
Publication Year: 2012
Subject: Mobile & Wireless Communications, Marketing / General, E-Commerce / Internet Marketing, Advertising & Promotion, Marketing / Telemarketing, Marketing / Research, E-Commerce / General (See Also Computers / Electronic Commerce)
Features: New Edition
Item Weight: 10.9 Oz
Type: Textbook
Author: Shintaro Okazaki
Subject Area: Technology & Engineering, Business & Economics
Item Length: 8.9 in
Item Width: 5.9 in
Format: Trade Paperback
